(Overview)
Lyvads connects people to creators and influencers for personalised video and branded content — set a rate, make the content, get paid, with watermark protection and escrowed funds behind it.
The identity had to work for both sides of that exchange: playful enough for creators, credible enough for the brands paying them. The mark is a spark of overlapping shapes that reads as a burst of ideas, drawn so it can sit on a dark app screen, a pink social tile or a billboard without losing itself.
Second identity for this client, after the Inner Mirror family.
(Challenge)
Creator platforms either look like a toy or like a bank. Lyvads needed one identity that made a creator want to post and made a brand comfortable sending money through it.
(Process)
- 01
Audit & strategy
Positioned Lyvads against Cameo, influence.co and memmo, then wrote the internal and external brand strategy from the gap.
- 02
Sketches & marks
Drew the spark mark by hand first, then refined its construction and clear space so it holds at app-icon size.
- 03
A system with range
Six tones — innovative purple, fun pink, joyful yellow, creative coral, dark and light — so the brand can be loud on social and calm in the product.
- 04
Collateral
Gabarito throughout, plus patterns, social templates, stationery, merch and a 20-page guide.
(Solution)
A mark that reads as a spark of collaboration, a palette with a register for every surface, and a guide that keeps the brand steady from the app screen to the billboard.
(Live site)
Hover to scroll · Click to visit lyvads.com ↗
(Palette & type)
- AaGabarito
(Outcome)
Delivered: brand guide, logo system and collateral; live at lyvads.com.
(Gallery) 14 images
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