All work(11)
Savéra
(Overview)
Savéra is a Nigerian modest fashion label. The identity centres on a signet "S" emblem, supported by a 19-page brand guide and a 122-file asset pack: logo suite, cards, merch illustrations, twelve icons and ten ready-to-post social designs.
The aim was quiet luxury: elegant, warm and confident without being loud.
(Challenge)
Modest fashion is often branded as either traditional or trendy. Savéra wanted to feel timeless, elegant and modern at once.
(Process)
- 01
Strategy
Defined the brand's voice and positioning: quiet luxury for modest fashion.
- 02
The signet
Drew the signet "S" emblem, built to work stitched on a label as well as on screen.
- 03
System
A 19-page guide and a 122-file asset pack so the brand stays consistent everywhere.
(Solution)
A complete identity: the signet "S", a warm palette of wine, sand and rose, and a guide the team can actually use.
(Palette & type)
- AaCormorant Garamond
- AaJost
(Outcome)
Delivered: brand guide and full asset pack.
(Gallery) 16 images
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